Performing Umrah
from anywhere on earth.

Umrah by proxy is a long-established practice for those who cannot travel — the elderly, the unwell, the deceased. What had never existed was a way to commission it remotely with any confidence that it was actually carried out.

Enabat Almanasek set out to solve exactly that: a platform that connects a requester anywhere in the world with a vetted performer in Makkah, and then shows them the rites being completed in real time. The trust problem is the product.

This is a platform where a technical failure is not an inconvenience. A dropped stream during the rites, a payment that does not clear, an interface a non-technical elderly user cannot navigate — each of those breaks something the user cares about far more than software.

It also had to work for a genuinely global audience paying in different currencies, in two languages, on connections of wildly varying quality, into a service physically rooted in one city.

• R1Web and mobile platform with an interface simple enough for non-technical, often elderly users
• R2Real-time live video of the rites being performed, reliable on poor connections
• R3Direct communication between requester and performer during the Umrah
• R4Payment rails covering both Saudi domestic and international methods
• R5Full Arabic and English support, correct in both directions
• R6Performer selection and verification handled inside the platform

We built the platform end to end on an API-driven architecture, so the web app, the mobile apps and the real-time layer all work from the same contracts rather than diverging as features were added.

The design constraint that shaped everything: a significant share of users are elderly and not confident with apps. Every flow was cut back until it could be completed without instruction — which meant removing features rather than adding them.

• 01Web & mobile platform. A complete platform for requesting, tracking and completing Umrah by proxy, across web and mobile.
• 02API-driven architecture. Frontend and backend integrated through a single API layer shared across every client.
• 03Real-time layer. Live video streaming of the rites, in-app chat and push notifications.
• 04Payment gateways. Multiple gateways connected to cover both local Saudi and international payment methods.
• 05Bilingual system. Arabic and English throughout, including right-to-left layout and locale-correct formatting.
• 06Scale & security. Built to stay secure and available through the sharp demand peaks around religious calendar dates.